A salesperson’s dream is to get the customer completely fascinated by what he is saying so that his sales story becomes persistent in the customer’s mind also AFTER the sales call. Any sales manager would agree that this is the most powerful way to convince a customer to eventually place an order.

Storytelling is all about being authentic and communicating how your product can help people in real-world scenarios, just by telling a story. Sales storytelling can help salespeople to be customer-centric in their sales calls, moving from brand to solution selling.

Anita and her team drive salespersons to formulate and share their own compelling stories. These one-day workshops will open their eyes on the existing successful story in their sales organization and how they can be multiplied across each sales person to fast forward to reach their quota.